Cause Marketing – A New Solution – Buy1GIVE1 (Buy One Give One)
November 13, 2009 by David Anttony
Filed under Business
Buy1GIVE1 is the home of transaction-based giving.
STOP. Take a breath. And imagine you were part of a world where every single transaction made a difference.
Imagine, for example, you purchased a TV, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure water as a direct result. Again automatically.
It’s all happening right now. Already Buy1GIVE1 (BOGO/B1G1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.
It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.
That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything in between) gives forward in a well-defined, resonant and measurable way.
Nowadays, when both corporations and charities have seen a decline in gains and donations, cause-related marketing seems to really be catching on. Cause-related marketing is a business strategy involving a partnership between a company with a merchandise to sell and a charity with a cause to advance. As opposed to “corporate philanthropy,” which simply includes a company making a tax-deductible charitable donation, cause-related marketing benefits both the company (by helping to increase sales, and therefore, profits), and the charity (by bringing in contributions and calling attention to the cause.)
You buy a book, a tree gets planted. You dine out, a child is fed. Buy One Give One – simple. The list goes is endless and the giving simply happens automatically, every second, every day and in every way.
And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving.
In Buy1GIVE1, they made sure that in all cases, the consumers are not simply involved in CSR initiatives on a daily basis. Buy1-Give1 gives answers to that and it does it every second, every day and in every way.
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