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The basic definition of public relations (commonly known as PR) is the practice of managing the flow of information between an organisation and its public. PR has had to adapt in recent times to the change in the way many organisations now market their business, in order to accommodate the online world we now are living in. Traditional marketing strategies, such as press releases and telephone calling are declining in use, and instead companies are often hiring PR agencies to enable them to utilise social media networks or produce high quality blogs.
In this age of over exposure and media everywhere, it is fascinating to see how TV adverts done well still have the power to get a strong reaction from people. Of course there are the cynics on the side that roll their eyes and appear to not be affected in the least, but despite the naysayers, the right TV adverts work, and people love them, so much so that they go online and watch the ads over and over again just for their own enjoyment.
PR Companies were probably all jealous last Christmas of whoever gets to do the PR for John Lewis. Their Christmas adverts continually succeed each year to pull on heart strings and draw tears from even those most cynical of us. Of course there was the usual back lash full of accusations of animal cruelty ( a carry over from last year) and even racism. But a good PR agency will take this an make it work for the best.
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Word of mouth, good advertising, and great customer relationships have been the ingredients to promoting and maintaining a business long before all the new technology existed that people use today. Getting your message out there to people is pretty much the same today as it was years ago. It’s just that visibility isn’t so much about placards and TV ads, even though they are still very much a part of the program, rather having a good website that’s high up on the search engines, and seeing how many people are talking about you through social networking.
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Whether you’re a small business owner or a politician, it is handy to know how to write a proper news release in the case that you even might have an announcement that is news-worthy enough to share with the media, your company’s stakeholders, the community in which your business operates, etc. I’m often asked if there is a formula or structure that should be followed when writing a write a press release. The answer is yes. Below is a simple “how to write a press release” guide that you can follow to write an effective “news worthy” release.
