5 Secret Techniques For Achieving Number One Rankings
November 21, 2009 by Michael Fleischner
Filed under Marketing
Anyone in search of the number one ranking on Google, or any other major search engine for that matter needs to have a good understanding of search engines, how they work, and how best to optimize your web site or blog. Don’t fret though. SEO techniques are well recognized and easily applied to any web site or blog.
One of the best ways to achieve number one rankings for any given keyword or phrase is through modeling the techniques used by today’s top ranked web sites. Though many of these sites are applying different techniques, there is a good deal of overlap between top ranked websites. Here are a number of techniques they consistently use. These techniques can be applied to any website or blog in search of improved rankings.
Choose your keywords carefully. Your chances of success for any website, landing page, or blog go up by more than 300 percent if you choose keywords carefully. By finding keywords that receive a fair number of searches yet have little competition, you can quickly and easily reach top placement. Start with internal navigation. Develop a simple navigational structure for your site. Use your keywords for these internal links and make sure navigational items are used consistently on each page. By having your keywords in your navigation, search engine spiders and browsers know where to find important content.
Focus on your different meta tags. Unfortunately meta tags aren’t weighted as heavily as they once were but that doesn’t mean that they are no longer important. Meta tags provide search engines with information about your website, the content you offer, and many other aspects that can influence your on page optimization. Take the necessary time to develop the right meta tags for your site making sure to reflect the content you provide. This consistency can help with search engine placement.
Make sure your site loads quickly. Search engines want to make sure that browsers are having a good user experience. Nothing is more annoying than to click on a top search result only to have the page load slowly. Most people browsing the web don’t have the patience to wait for pages to load and neither do the major search engines. Focus your efforts on fast load times and you will see higher rankings as a result.
It’s all about in-bound links. Today’s leading search engine, Google, uses a complex algorithm that puts a significant amount of weight on the number and value of in-bound links. The patented formula of Google page rank captures the value of more than one hundred and twenty factors associated with each and every web page on the Net. The majority of these factors are dependent upon link value and significantly influence Google search results.
When it comes to SEO there’s some good news. Even though Google and the other search engines do not fully disclose their search algorithm, we do know a number of things about how they work. This valuable information, gained through the analysis of many websites can help guide us on where to focus our optimization efforts.
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